Thursday, January 26, 2023

Defining Good Home; Real Estate in 2023

 












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“There are no college courses to build up self-esteem or high school or elementary school. If you don't get those values at an early age, nurtured in your home, you don't get them” …T. D. Jakes

“The American Dream is one of success, home ownership, college education for one's children, and have a secure job to provide these and other goals” … Leonard Boswell

I am always in awe of the USA not for its progress or technology or living American Dream Life but for the depth as well as the controversy of their thinkers (read as writers, leaders, celebrities etc)! Because if on one side these thinkers in USA’s society speak about family bonding & values & home then on other side, they live a family life where kids leave home after turning 18 (or maybe 16) & small kids dial 100 number for Police help against parents being hard with them on fronts of study or discipline & the law stand by kid’s side & punishes parents for doing so! Yet what they write or say about the concept of Home (or even work space, will explain that later) it’s worth thinking as may it be USA or our beloved tradition loving country i.e. India, a home is something which is a very special thing for everybody rather that’s why it can’t be judged on any commodity scale like other products because  a home is very different (read as difficult) to tag as good home or bad or home due to hundreds of criterions that to two ways! What I meant is a good home from the builder’s purview, is the one which gets sold & makes money for the builder & this is not the correct definition of a good home even for the makers (read as builder)! At the same time, a good home may not be necessarily something which will fit easily in the budget (read as cheap) for the buyer yet he should feel that he has got a good deal; as this is the basic aspect of any product i.e., client-merchant both should feel happy about the deal. Indeed, making money & saving money from respective sides of the deal is an important aspect even when it’s a home, yet there are many other sides to this particular product’ deal i.e., a home, & that’s my object of sharing!

Well, more than two years of uncertainty has gone & yet every now & then a panic wave hits us (thanks to social media) making us fear or hold us back from doing things as per our wish & the reason is worldwide pandemic yet a lot has been changed (read as learnt) by the society. Thankfully we Indians, adhering to our resilient qualities have been shown the most courage to fight with the pandemic & come back to normality when it's dealing with life. Though as I said many dimensions have changed & on many fronts & the real estate (read as home/office) also isn’t an exception to this fact. A most common question which is asked to me (or any person in the real estate industry in any role) is, “real estate ka kya future hai Puneme?” i.e., what's the future of real estate in Pune & usually the question is in reference to sale of flats / offices & rates ahead. Here (frankly) real estate is no rocket science & most question askers already know the answer or have made their choice yet its human tendency that a man likes to ask others about his decision (without revealing that) & is happy or say eager to listen that decision is right from the other’s mouth! And when it's investment or life time buy like a home then this asking other factor becomes more prominent & especially when there is uncertainty all around then one loves to have an opinion poll for the opinion which one wants to take or already taken, so is real estate!

Let me tell you at the start of this sharing (I mean mid-start), a good home is never an accident but it’s a systematic disciplined effort by the people who has understood their product & here, the home represents entire real estate i.e., office, shop, plot or any such unit. At the same time a good home (or right home) is possible when the buyer also has understood the concept or making of one such home & indeed in the past good homes when just measured on the scale of making money, there had been many accidents but no more such accidents will happen at least not in near future on the real estate horizon is what my personal opinion is! If you are confused & thinking this is just word jugglery then let me clear you, for the builders, you have to be careful right from choosing the raw material i.e., land for your project where you will be making homes for sale & then make a right design of the same then only chances are you will make a good home for yourself. And for this Pune indeed is a good place but within Pune also one has to look for demand supply patterns as well as the mindset of the clients & their needs. As even in a posh locality like Model Colony, just don’t go by address as along the main road because of the noise of traffic on the road, even in model colony clients keep away from buying a home as when you are paying more than one or two crore rupees then you don’t just go for luxury & location in general but quietness & privacy also along is what you want to buy along! Agreed, of -late most families all around the State & from the entire Central Indian region are opting Pune a base for their next generation’s career which is a prime object behind buying a home for most families. Post pandemic the demand for bigger homes has increased & that doesn’t mean just bigger rooms, it means an extra room, may it be for kids or for parents or guests visiting (or even for quarantine) but an additional room always comes handy in hard times, is the lesson many families have learnt & will like to upgrade their existing  home, this also is a big market yet the margins 9profit, what else) won’t be bigger, mind it!

It’s always a puzzle for the developer (read as in recent time) that, what the customer weighs most when finalizing a home & by me whatever one can say but it’s always the budget as that’s something you can’t break especially in the segment of affordable homes which clientele is salaried mostly.  But fact is in that zone also many players (read as options) are there & now the race is for in minimum budget how much maximum space, amenities i.e., luxury you can give & this is trickiest part for deciding good home from developers’ perspective, so deal very carefully fellow builders is what I will advise! The only logical answer to this is in depth market research of which real estate is not much versed with but now we will have too! At the same time be in touch with your existing clients, keep sharing with them & know why they chose your project for their home, that will give you an insight for planning & pitching your project!

On the buyers’ side it’s a Feel-Good scene when it's home buying as many options are available & builders are ready to negotiate even in prime location & nothing wrong in it as no more real estate is a One-Way trade & we all knew which way this One Way used to head. But any good business survives when there are options & clients are free to choose though location still remains a major aspect yet today you have options for the locations also! If Baner is costly, you feel then there is New Baner in the form of Sus & so is with every location. Just be careful with this New Baner, New Kharadi thing & don’t go by tag or price but study the infrastructure growth pattern along with the builder’s pedigree, is what I will advise. As I said, a good home is not an accident, not even from a buyer's perspective too, as first you have to understand what a good home is for buying! Don’t go by google maps or likes or reviews as they can be as tricky as “Drishyam” (if you didn’t get the humour then go watch this name movie on Netflix)! A good home will always be a bit beyond your budget & nothing wrong in it because if you start getting good things easily available then they will no longer remain good, is nature’s law & I haven’t derived it! Define your needs about your home (or office or shop), study the options on a factful scale & then zero down i.e., start negotiating. Do mind, no builder is in business to make a loss or for becoming Raj Harishchandra & neither are you buying a home for being one, it’s a sheer business so do it professionally with the professional guy (read as company)! Indeed, a home is something which gets that tag with emotions & not just by brick & mortar but to make the emotions survive in that brick & mortar, first the walls should be solid enough, this is what you have to look for while choosing a good home! Join hands only with the builder who understands what a good home is & along with the parameters like budget, location, amenities, quality, luxury don’t forget to look for planning aspects as well philosophy of the builder & his (or her) team towards their job & life! Do look for what your builder does along with just building homes & making money, as Henri Ford has once said, “no business which makes only money is a good business” & it is applicable to good homes as well their makers also! So, go ahead dear home seeker, choose your home at the earliest as that is what will help you make yours & your family’s life better sooner!

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Sanjay Deshpande 

Sanjeevani Dev.

Please view my sharing about real estate in Pune at You Tube link below..

 

https://www.youtube.com/watch?v=g4xX7eopH5o&t=5s

 

Please do visit my blog links below to read about real estate & home buying! 

https://visonoflife.blogspot.com/2021/09/choosing-right-home.html

http://jivnachadrushtikon.blogspot.com/2021/09/blog-post_21.html


Creating Togetherness; team Sanjeevani Way (Click link below) 

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www.punecorporation.org

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