“Diwali
(Lakshmi Pujan/Amavasya) is the darkest night of the year. And our ancestors
have taught us to overcome darkness with light.
When the moon is not shining, neither the sun, sky is dark; India glitters.
Proud of being part of such a wise and one of the finest traditions.
Diwali is practicing "तमसोमा जोतिर्गमय" .
. .
Happy Diwali to all. May there be light in your life” . . Harihar D. Naik
“Festivals promote diversity, they bring neighbors into dialogue, they increase creativity, they offer opportunities for civic pride, they improve our general psychological well-being. In short, they make cities better places to live”... David Binder
Two quotes from two writers living opposite sides of the earth & in totally different cultures, Harihar is a Desi from our own India while David is from the West i.e., USA yet when it comes to festivals the feelings are the same, that’s the beauty of festivals! On the background of last two years this Diwali is like coming out of a dark tunnel on to a bright sun shined road ahead & no wonder everybody is ecstatic (read as traders) as in normal times also the festive season which starts after Pitrupaksh to nearly New Year is considered as best for business. And then nearly two years of World War (what else you can call that period as) with an unseen enemy I think it's only the festivals which can really get the society on track. And then it's this year of the time where Christmas & Diwali both join hands in nearly the same quarter of the year making the season a really global festival. No wonder, news papers are full with advertises (once again) & that’s best way to build the mood for shopping as you open any page of the newspaper you get to see discount figures of sale, you ride on the roads the smiling faces on the billboards look at you selling some product, you open you FB or Insta account & you know what happens, some add popup which you have liked even once (AI magic) & finally you decide to buy something!
Trust me, this time everyone was waiting for Diwali like Chatak pakshi for rains (A phrase about mythical bird which drinks only rainwater from sky) as traders are looking this as an opportunity to cover losses for last two years & the buyers are ready to get their pockets dry happily as after all why you earn if there is no outlet to spend your earnings, right? And builders (read as real estate) are no exception for eagerness towards festive times, though the product of real estate i.e., the home is not something which someone will buy as shopping & not definitely today's buyer! Yet a home is considered as a very auspicious or say ambitious purchase as this is something a one time buy for most of the purchasers! There are new launches of homes, there are ready possession homes, there are in making homes & all are with some offer, making it happily difficult for the home buyer to choose! Yet the basics remains the same, first understand what you want as a home & then check for the offer as a home is something which no one should buy just for an offer & most home buyers are smart enough to realize this yet here comes the magic of advertisement in picture!
Many people ask me, does festivals really makes impact on the sales & I am not even one percent a marketing man yet logic is, festivals uplifts mood of the people & any sale happens usually when you are in a happy or say positive mindset, the only exception to this law is of cigarette & liquor sales! (lol, sorry it was just in humour). When the mood is gloomy or depressed, how can someone go & buy sweets or clothes or a car or a home, though there is a concept like “shopping therapy” for depression but that therapy is not applicable for the purchase of a home! Coming back to real estate right from exhibitions to social media the real problem is what home buyer will like & how to match the two ends i.e., the product & the budget (read as needs) of the home buyer. As on one hand, making costs are skyrocketing including land costs & govt costs (all premiums & fees) at the same time the marketing costs are also increasing by day but when it comes to actual sale of a ready homes the customer expects rock bottom price, is the biggest challenge in front of the real estate. And it’s in the festive times when the mind is happy & ready to actually buy a home, there are best chances that the customer will overlook (hope) the price aspect & decide to go for the deal, this is where festive times can make the difference even on the product like that of the real estate, is what I feel!
Speaking about Pune the equation is getting crazier as on one side land prices are going haywire due to demand for not just Homes but for Hospitals, Workspaces, Eateries, Education & many such uses making a home very costly affair but at the same time buying capacity of the home buyer is a major concern. Nowadays, a home buyer isn’t satisfied with spending all his or her earnings for one single buy even though that may be for home. This genre wants their lifestyle intact & not to get burdened under the load of EMI for home loan & choose wisely or say take their own time to decide on the right home. And this makes the entire marketing tricky for the builder as what price to quote & this is the reason many builders are turning to giving marketing to Channel Partners or Sole Selling agents. In a way this is again a new opportunity for business but somewhere the dialogue between the builder (read as his team too) & the home buyer is getting lost in this mechanism. And this makes planning of new projects or pitching of new projects harder for the builder as unless you don’t know the mindset of your end customer then how you will make a right product, time to think for the builder fraternity! This is where festive times is an opportunity for the builders to be in touch with the customer as it's in the happy mood the customer will walk in at sites, sales offices or at the main office & you can understand the customer a lot better via your team as well by yourself as a builder with interactions. Do mind, the customer is going to ask for the sun & moon but you are not an astronaut to deliver him that, you are a builder, don’t forget this fact! Use the festive time to make customers come in a positive mindset but use these times to make him aware also about the market realities. As a home buyer also, this is a good time to go for a home as Pune is becoming a hub for entire Central India is a fact & today there are choices but the scene may not be the same for long because of two things. One is, the demand for homes is increasing slowly but definitely & second is, there won’t be many players if you make the smaller players bleed as then only the big guns will remain in the market & you know what happens when there is no competition (Jio has taught us that) in the market? Here many will say why we should care as we will have our home, why we should bother about no competition, & I don’t blame them. But do mind, your home may be serving to you but it’s not on some remote island, as tomorrow your kids will be required to buy their home here in this city & at that time if there is no choice, you only will be at blame just the way we will be at blame for a polluted earth if we only don’t care now for the environment, right? And my suggestion (read as advice) to the aspiring home buyers is, not every deal which matches with your pocket is a right deal for the long term, especially when the product is like home, supposedly to serve you for more than fifty years along with its makers! This doesn’t mean you accept whatever the builder is quoting but what this means is, a home is to be checked on all the aspect such as service, durability, workmanship, planning, future surrounding development of the project, the builder & the price; if the offer (read as the rate) is good considering all these fronts of the deal then only you can say it’s a good offer!
So, builders & home buyers, the real celebration of the festival is striking a balance between greed & need & entering into a win-win deal! That’s why as a builder, promise only what you can fulfil happily & peacefully by yourself or else the Diwali for the home buyer will become Diwala (Bankruptcy) for you, mind it!
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Sanjay Deshpande
Sanjeevani Dev.
Sanjay Deshpande
Sanjeevani Dev.
Please view my sharing about real estate in Pune at You Tube link below..
https://visonoflife.blogspot.com/2021/09/choosing-right-home.html
http://jivnachadrushtikon.blogspot.com/2021/09/blog-post_21.html
Creating Togetherness; team Sanjeevani Way (Click link below)
https://www.flickr.com/photos/65629150@N06/albums/72157627904681345
For any of your complaints about city, log in at link below
www.punecorporation.org
Take your issues to Hon PM at link below..
Think Green, Think Life
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